ET بالعربي
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The article covers the inauguration of the "Dafaf Baghdad" event held inside the Iraq Mall Center in Baghdad. This marks the first activity of its kind in Iraq for the "Dafaf Baghdad" brand, which specializes in beauty and luxury products. The event will run for 30 days and brings together global brands in the fields of beauty and luxury, attracting a wide attendance of influencers and enthusiasts interested in the world of beauty and entertainment. Deema Al-Asadi, who attended for the first time in Iraq, expressed her happiness to be in Baghdad and shared her experience of the venue, praising the international presence and global brands entering the Iraqi market. Other participants also confirmed that the event helps solidify the connection between the local market and the global beauty scene, representing an important step in enhancing the presence of international brands such as Yves Saint Laurent and L’Oréal in Iraq. Additionally, a collaboration was made with the Iraqi National Bank to facilitate payment processes. Tifan Loukordine, the representative of the French Embassy in Iraq, also expressed pride in the opening of the Yves Saint Laurent brand in Baghdad, indicating a broader strategy to strengthen the presence of global brands within the Iraqi market.
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