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مجلة سيدتي
Saudi Crown Prince unveils first Seer cars
On September 21, 2026, Saudi Crown Prince Mohammed bin Salman launched the country's first car from the national company "Sir," named "ExoBot," as part of a plan to boost the kingdom's global standing in the automotive industry. The vehicle was designed and produced locally according to the highest international standards and comes as part of a strategy to shape a sustainable industrial future. The company is expected to contribute more than 30 billion Saudi riyals (approximately 8 billion dollars) to the GDP by 2034 and will create both direct and indirect jobs. "ExoBot" is the first product of "Sir," which plans to release seven models over the next five years, aiming to transform the kingdom into a regional and global hub for car manufacturing.
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