Reem Al-Knahil on Roots and Wings
Reem Alkenhal is a Saudi fashion designer who believes that Saudi heritage and culture are primary sources of inspiration for her designs. Her work reflects a blend of traditional heritage and modern trends, connecting details from Saudi regions such as Asir, Al-Sdr, the Red Sea, and horses, reinterpreting them in a creative and contemporary style that embodies the spirit of the homeland. She strongly believes in the importance of safeguarding cultural identity in fashion and works to showcase Saudi Arabia’s rich heritage through modern, contemporary designs that highlight the beauty and cultural diversity of different regions, thereby strengthening the Kingdom’s identity and conveying its message to the world. She also emphasizes the importance of integrating sustainability in the fashion industry responsibly, aiming to expand her brand into other fields like perfumes in the future, while maintaining its identity and overarching vision.
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