10 Days
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زهرة الخليج
Helen Boulet-Doukin on maintaining human focus amid tech progress
The article focused on Boucheron’s message in its design of the jewelry collection "Human Being," which celebrates humanity, creativity, and craftsmanship despite advances in technology. It explained that the collection reflects the idea that human craftsmanship and creativity cannot be replaced by artificial intelligence, emphasizing that each piece is unique and took several years to design and produce, utilizing intricate gemstone carving techniques. It affirmed that the goal is to highlight the value of craftsmanship and the human interaction with materials, with technology serving to support creativity rather than replace it. The article also reminded that clients appreciate heritage and artisanal skills. The collection underscores the importance of continuity in identity and history within the future of haute jewelry.
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