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Los Angeles Times
Source: Los Angeles Times
4 DaysLos Angeles Times
Source: Los Angeles Times
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As Route 66 marked its 100th anniversary on Nov. 11, 2026, many businesses along the 2,400-mile highway reported increased spending from travelers, with more Americans on the road despite some international visitors staying away. Owners reported gains ranging from 18% to 20% at Roy’s in Amboy to about 30% at the U Drop Inn Cafe in Shamrock, while the Oklahoma Route 66 Museum said business quadrupled in the first half of the year compared with 2025. Results varied, with some businesses seeing late-season demand or still trailing previous years.
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