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The 2026 midterms suggested Donald Trump was losing his ability to dominate media attention, while Democratic campaigns gained ground through vertical video, Substack and other digital strategies. Many polls underestimated Democrats, though approval ratings reflected Trump’s unpopularity, and the article said investigative reporting affected some races. On election night, major TV networks still drew broad audiences: more than 30 million people watched prime-time coverage across about a dozen channels.
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