Toy sales driven by sets

UK toy sales through October were 17% higher than a year earlier, reaching their strongest growth in a decade ahead of the Christmas rush, when sales peak at 23 toys per second. Traditional hands-on toys, including stickers and building sets, are proving popular, while the value of sales to “kidults” rose 22% in the first half of the year. Toys priced between £5 and £10 are seeing significant growth as families watch costs, and retailers advise bargain hunters to buy from reputable sellers to ensure toys are genuine and safe.

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