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Blakeman and Hochul differ on social media strategies
The article examines the contrasting social media strategies of Republican candidate Bruce Blakeman and Democratic Governor Kathy Hochul in the New York gubernatorial race. Blakeman leverages influencers, artificial intelligence, and paid content creators to promote support, while Hochul relies mainly on videos highlighting her achievements and testimonials, with limited use of social media influencers. The use of paid influencers remains largely undisclosed, raising ethical concerns about transparency and campaign influence in digital advertising.
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