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The article focuses on the WNBA’s record-setting 2026 season, emphasizing the significant role played by Caitlin Clark and her team, the Indiana Fever, in driving viewership. All seven major broadcast platforms featured Fever games that delivered their largest audiences of the season, with several setting league records for regular-season viewership. The league highlights increased TV ratings across platforms, driven by Clark’s popularity, and aims to leverage this success to grow overall fan engagement and viewership beyond her games.
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