2 Days
Source:
The Boston Globe
New Balance Campaigns Highlight Ayo Edebiri
New Balance partnered with Brattle Book Shop to feature the historic Boston-based bookstore in its global Made in USA campaign, highlighting its local roots and authenticity. The campaign includes images and videos of the owners, Ken Gloss and Joyce Kosofsky, showcasing their shop and emphasizing New Balance's connection to Boston's culture. This approach aligns with the brand’s focus on authenticity and its growth strategy, which has seen significant sales increase and expansion of physical stores.
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