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Ofcom has launched an investigation into Pornhub's parent company, Aylo, over concerns that its new age verification process, which relies on Apple, may not effectively prevent children from accessing adult content. The regulator is assessing whether Aylo conducted sufficient due diligence before implementing the system, as required by the UK's Online Safety Act. This investigation follows a sharp decline in UK traffic to Pornhub and ongoing regulatory efforts to enforce stronger age verification measures.
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