China sets ad industry growth plan 2026-2030

China has launched a development plan for the advertising industry covering the period from 2026 to 2030, with the goal of achieving an average annual growth rate of around 10 percent. The plan focuses on improving the quality of advertising companies, increasing investment in research and development, and enhancing digital and smart capabilities to support industrial modernization, stimulate consumption, and strengthen Chinese brands globally. The objectives also include coordinating growth among companies of various sizes, developing regional cooperation, and improving regulations governing the advertising sector.

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