Young American fans boost EPL viewership

The viewing rate of the English Premier League among American youth increased by 20% this season, following the United States' participation in hosting the World Cup. The league's matches attracted over half a million viewers on two American networks, with a 3% rise in the overall popularity of the sport. Additionally, the Tottenham versus Newcastle match recorded the highest viewership in the United States this season, with more than one million viewers. The NBA benefited from a 23% increase in interest in football among the 16 to 34 age group before the World Cup, which peaked with 87 million fans in July. Women made up 44% of the audience.

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