F1 Expands into Fashion World

Formula 1 has become a global cultural phenomenon that goes beyond racing tracks. Its popularity among audiences has increased significantly, especially among women, who now make up about 48% of new fans, compared to just 8% before. The expansion of live streaming services has played a role in attracting a new audience and linking F1 to fashion through partnerships with luxury brands such as Louis Vuitton, M·V·H, and Gucci, in addition to influencing fans' everyday style. It has also revealed an expansion of women's presence in the sport, with prominent female drivers like Alba Larsen and Rachael Robertson emerging. Furthermore, the series "Drive to Survive" has been a key factor in boosting its overall appeal to a broader audience.

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