Infantino persists with project amid criticism

The International Football Association (FIFA) insisted on moving forward with its controversial investment plans despite widespread opposition from the European Union and other associations. The plan involves establishing a subsidiary valued at $20 billion to manage the World Cup and its events, with an offer of up to a 20% stake for private investors. FIFA has received broad criticism, especially from UEFA, which decided to boycott all FIFA tournaments and argued that the proposal is selling the "soul" of the sport. Some associations are calling for more consultation and have rejected the plan outright. FIFA announced that it will engage in a democratic consultation process with the associations before proceeding, offering $40 million to each association upon approval before September 19. It emphasized that the proposal aims to fund development and create genuine ownership of commercial opportunities, affirming that it rejects any approach that entails selling the sport’s future. The plan also faced criticism from FIFA's former adviser, who resigned from supporting it, considering it a bad deal for the sport’s future.

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