Yamal underwear gains global recognition

Lamin Yamal (19 years old) won the World Cup with the Spanish national team, benefiting from his smart performance and advertising impact. He appeared in the final match wearing underwear from the German brand "Streetwear 6 B M," which led to a significant increase in demand for the product and quickly sold out all stock of the underwear. The company, founded by Moroccan-German designer Ashraf Ayat Bouzalim, capitalized on this global exposure, making its brand more famous and significantly boosting its profits.

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