Egyptian Designers Revive Ancient Craft Using Plastic Waste

The "Reform Studio" brand in Cairo relies on recycling discarded plastic bags and transforming them into unique products such as furniture, clothing, and handbags, with the aim of addressing the environmental crisis caused by Egypt's production of approximately 2.5 million tons of plastic waste annually. The two designers utilize local craftsmanship skills and innovative technology to convert waste into handcrafted design materials, with a focus on preserving traditional crafts and minimizing energy and resource consumption. The brand aspires to expand its global presence while continuing to regard Egypt as an inspiring and fundamental source for the project.

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