Pursuing the "Made in Tunisia" Label

The "Made in Tunisia" branding initiative aims to promote Tunisian products by unifying the brand identity and increasing consumer confidence in local goods. The project focuses on improving product quality and enhancing their competitiveness in both local and international markets. It initially targets four major industrial sectors: mechanical and electrical industries, textiles and apparel, leather and footwear, and food industries. Its goal is to support national enterprises, encourage adherence to standards, and achieve quality, thereby strengthening their presence in overseas markets and boosting their export capabilities.

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