Tunisian Study Links Digital Culture to AI Use in Football Coaches

The international scientific study published in Scientific Reports highlights that the level of digital literacy among football coaches significantly influences their ability to utilize artificial intelligence tools. The survey results, which included 213 professional coaches, showed that those with a digital competence score exceeding 4.5 out of 7 had approximately a 78% likelihood of adopting AI, compared to only 28% among those with lower digital skills. The study also revealed that age is not the decisive factor in reduced technology use; instead, digital skills are considered a key element. Notably, more experienced coaches tend to face cultural barriers that hinder their use of modern tools. The study emphasizes the importance of training coaches in data handling and analysis using AI techniques, underlining that technology is meant to support decision-making rather than replace human judgment. Additionally, the findings indicate that enhancing digital skills is more crucial than years of experience, especially within the context of integrating AI into football.

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