CNN Highlights Scarcity of Tunisian Olive Oil Labels

Although Tunisia is one of the largest producers of olive oil in the world and ranks second after Spain for the 2025/2026 season, its name rarely appears on bottles of the final product in global markets. Exports largely depend on bulk shipments sold to major buyers in Spain, Italy, and the United States, where European and American regulations allow oil to be bottled and imported while concealing the country of origin. This reduces the perceived value of Tunisian products and limits their recognition. Tunisian oil is sold at low prices in the global market when traded in bulk, whereas a luxurious bottled version in the United States can reach $34.99 for half a liter, reflecting its high quality. The gap between the product’s market value and its true worth is due to historical and financial constraints; farmers are forced to sell their harvests at low prices due to weak domestic financing. This diminishes the value of the final product and undermines Tunisia’s standing in the global olive oil market.

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