Tunisia's Olive Oil Status

The report highlights a paradox within the Tunisian olive oil sector. During the 2025-2026 season, Tunisia is set to become the second-largest producer in the world after Spain. However, the majority of its production is exported in bulk without a clear brand. Most of the oil is bottled and sold abroad under foreign brands, which diminishes the added value that benefits Tunisia and positions the country more as a supplier of raw materials rather than having full control over the entire value chain. Tunisian producers face financial challenges that compel them to sell their harvests in advance to foreign companies. While olive oil in Tunisia is a symbol, a cultural and historical memory, and primarily used by women working in the sector, the country aims to develop brands that connect the product directly to the global consumer and generate greater added value. Instead of relying solely on exporting bulk oil, Tunisia seeks to build brands that elevate its position in the market.

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