Foreign Investment Gaps in North Africa

UNCTAD data shows that Morocco attracted approximately $3.34 billion in Foreign Direct Investment (FDI) in 2025. This amount is about 2.8 times the investments in Tunisia, which totaled $1.17 billion, and surpasses Algeria, which attracted around $1.53 billion. Morocco's dominance is attributed to its successful development of an integrated industrial system in sectors such as automotive, aviation, and renewable energy, making it more attractive for strategic and technological investments. Although Tunisia experienced a 21% increase in investment flows in 2025, the differences in the quality, composition, and sectors—especially industrial—highlight that regional competition is intensifying. Tunisia's ongoing challenge remains in attracting large industrial projects and expanding existing investors, shifting from merely maintaining current investments to attracting new investments with high added value.

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