Chinese Factories Expand in Morocco Threatening Tunisian Textiles

The textile industry in Tunisia is facing an increasing challenge due to Chinese investment flows into Morocco, which is building an integrated industrial system from spinning and weaving to ready-made garments. These projects, with costs reaching hundreds of millions of dollars and aiming to create thousands of jobs, are part of investments totaling around one billion Tunisian dinars. Their goal is to reduce dependence on external imports and establish a local production chain at a competitive cost, thereby boosting Morocco's competitiveness against Tunisia in the European clothing market. Despite the strength of the Tunisian sector, this threat calls for a swift response focused on developing the capacity to produce the earlier stages of the supply chain and enhancing the "Made in Tunisia" brand to maintain market share in the face of Morocco's integrated industrial system.

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