Foldable Phone Battle Heats Up

Apple has launched its first foldable phone in its history, the iPhone Duo, which has heightened competition in the foldable phone market—especially given its negative impact on sales of devices like Huawei Pura X Max and Samsung. As Apple enters the market strongly, studies predict that by 2027, Apple will surpass Samsung in market share, reaching around 40%, while Samsung's share may decline to below 35%. Huawei’s sales also increased by 76.5% following Apple’s launch, with sales in the first few days ranging between 50,000 and 60,000 units. This growth is partly attributed to Huawei phones starting at approximately $1,687, compared to Apple’s prices ranging from $1,999 to $3,199. The competition in the foldable phone market is heading toward greater diversity, with new designs including triple-fold devices, sliding screens, and foldable gadgets with wide, tablet-like forms. Companies are striving to maintain their technological lead while meeting user demands.

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