Google Maintains Control of Ad Tech

A U.S. court rejected the Department of Justice's insistence on forcing Google to sell its advertising exchange company, AdX, in a move considered the third such attempt in recent years to combat the company's alleged monopoly practices. Judge Leoni Brinkema concluded that Google did not engage in illegal anti-competitive conduct and dismissed the request aimed at selling AdX's assets, which represent only a small part of Google's business. Although previous judges had found that Google's behavior harmed competition, they rejected the more severe measure of ordering the sale of assets. Google welcomed the ruling, stating that the decision focuses on helping small businesses, while the Department of Justice expressed its satisfaction and emphasized that it is considering the next steps to restore competition in the online advertising market.

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