OpenAI forecasts billion-dollar ad revenue in ChatGPT

OpenAI company expects that ChatGPT ads within the free version will generate one billion dollars annually after less than 200 days since their launch, with the number of advertisers reaching tens of thousands. The company links the expansion of advertising to continuously offering the service for free to the widest user base, as more than a billion people use ChatGPT weekly. The advertising strategy depends on the context of the conversation, where the system displays ads relevant to the user's topics and preferences, while ensuring transparency and that the ads do not affect the quality of responses or data privacy. Advertising tools include performance measurement and spending optimization, and the company plans to introduce new ad formats and develop experiences that enable more integrated interactions between businesses and users.

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