Galaxy S26 Ultra Leads Android Sales

The Samsung Galaxy S26 Ultra achieved extraordinary success in the global smartphone market during the second quarter of 2026, becoming the best-selling Android phone worldwide and ranking fourth among the most sold phones overall, surpassing all other Android devices. This is remarkable given its luxury category, with a starting price of around $1,300. The success is attributed to the simultaneous launch of the series on February 25, 2026, which boosted its sales in the second quarter. Additionally, improvements over the previous S25 Ultra, which ranked ninth last year, helped it climb to the fourth position now. Although Apple continues to hold the top three spots, Samsung was the only brand representing Android phones within the top ten, with models from the Galaxy A series as well. The company benefited from its strategy of supporting continuous updates for six years, strengthening consumers’ purchasing decisions.

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