Europe Smartphone Shipments Decline

The smartphone market in Europe saw a significant decline in the second quarter of 2026, with shipments reaching approximately 35 million phones, a 10% decrease compared to the same period last year, marking the lowest level since 2023. This decline is attributed to rising inflation, geopolitical tensions, and increasing component costs, all of which have considerably impacted demand. Despite the downturn, Apple and Samsung maintained their leading positions, each holding a 34% market share. Meanwhile, Eastern markets were hit harder due to reduced demand for budget phones, with continued decline anticipated in the future due to declining inventories and changing consumer behaviors.

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