Honor unveils new identity and logo after 25 percent growth

Honor has revealed a new identity and the slogan "Dare to Be," aiming to expand into the fields of artificial intelligence, imaging, and smart devices that can adapt and interact with users. The company is focusing on developing integrated products, including a robotic phone that combines the functions of a smartphone with robotic features, to enhance interaction and adaptability with users. It also showcased AiMAGE technology for processing and improving images using artificial intelligence within the device and the cloud. Additionally, Honor unveiled a new operating system called Agentic OS, designed for AI agents capable of performing complex tasks rather than just answering questions. Honor's future strategy involves adopting a system of devices such as tablets, smartwatches, and home appliances to strengthen its presence in the global tech market, with an anticipated performance growth of 25% in the first quarter of 2026. The company is also focusing on engaging with younger audiences to build stronger relationships with them.

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