Adidas faces criticism after Arab apology

Adidas officially apologized for using an image of a former Israeli soldier who lost his leg during the 2021 Gaza offensive, which sparked angry reactions across the Arab street. However, the apology was limited to its regional account in the Middle East, which has about 1.5 million followers, and was not posted on its main account, which has 30 million followers. This drew criticism of double standards and accusations that the company is merely attempting to superficially appease anger. Activists emphasized that this conduct reflects a disregard for the Arab audience, and they argued that the boycott campaign was effective in pressuring the company to issue an apology, highlighting the importance of continuing the boycott to achieve real change.

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