Has Italy's football model reduced its appeal

Despite achieving Italian Serie A revenues estimated at 3 billion euros in the 2024-2025 season, its sporting performance is experiencing a sharp decline. No Italian club reached the semi-finals of any of the three European competitions in the 2025-2026 season, and all clubs are ranked poorly among the top European teams—for example, Inter in 11th place, Milan 15th, and Juventus 16th. The main reasons are related to a weakening of competitiveness at the European level, despite the ongoing economic strength of the league. This decline is attributed to poor stadium investments, an inability to develop resources, increasing losses, insufficient clubs’ investment in local talent, and a growing dependence on foreign players and external transfers. Additionally, revenue growth is not keeping pace with that of other European leagues, raising questions about Italy’s ability to regain its sporting stature in Europe despite its financial resources.

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