French Ligue selects Senegal for expansion

The French Football Federation has decided to close its office in Mexico and relocate its activities to Dakar in Senegal, in order to strengthen the presence of the French league in Africa. This move comes after the Mexican office failed to achieve satisfactory results in terms of commercial and marketing outcomes. The transfer to Senegal aims to benefit from the country's strong football popularity, thanks to recent sporting successes and its history of player development. The African market is considered a key base for fans and followers. Although no official statement has been issued about this step yet, the federation is seeking to develop and expand its regional presence across Africa. Senegal is regarded as a strategic hub due to its football stature and influence in the region.

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