Isa al-Khoury confident in Lebanese industrialists' marketing skills

The article focused on Lebanon's participation in the "SIAL 2026" International Food and Beverage Exhibition in Paris, which is considered one of the largest global fairs in this field. Lebanon will be represented by a unified pavilion organized by the Lebanese Food Industries Union in cooperation with Hospitality Services, featuring various sectors within the food and alcoholic beverage industries. Minister of Industry Joe Issa Khourey expects Lebanese manufacturers to succeed in showcasing their marketing capabilities based on quality and creativity, taking advantage of the trade exchange opportunity projected to reach twenty billion euros during the event. The goal of the event is to strengthen communication and encourage collaboration opportunities between producers, importers, and exporters, emphasizing Lebanon's international standing in the food industry and Lebanese cuisine.

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