Hezbollah's Non-Military Weapon Discussed by Israel

An report from the Israeli "Alma" Institute for Security Studies highlights that Hezbollah's media system is a fundamental part of the party's strength alongside its military capabilities and political influence. The party employs various media platforms, social media, ceremonies, and community institutions to craft a unified narrative about events, focusing on concepts such as "victory," "defeat," and "Lebanese interest." This approach helps the party maintain cohesion among its base, absorb losses, and present the survival of the organization as an achievement. The report also demonstrates the evolution of Hezbollah's discourse between 2021 and 2026, showing how it adapts to changing circumstances by emphasizing resistance and resilience, linking the slogan "Resistance's Weapon" to notions of patriotism, and using accusations of betrayal to counter its opponents. It clarifies that Hezbollah's media apparatus contributes to controlling interpretations and solidifying its narrative over time, thereby strengthening its cohesion despite military and political challenges.

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