Jordan introduces AI-powered government spokesperson

The Jordanian government has launched a virtual character named "Ferah," based on artificial intelligence. She is the first official digital spokesperson for the government in the Arab world. "Ferah" aims to provide information and clarifications about government projects, especially in the fields of economy, health, and education. She appears in official video clips produced from the Prime Minister's Office, with the capability to be linked to digital platforms and messaging apps like WhatsApp. This move is part of Jordan's efforts to enhance digital communication with citizens and facilitate faster, more accessible access to official information that is closer to their daily lives.

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