Saadia Zahidi, IATA's first woman leader

Saadia Zahidi, the Pakistani-Swiss economic expert, has been appointed as the Director General of the International Air Transport Association (IATA), making her the first woman to hold this position since the organization's founding. She will assume her duties on November 1, 2026. In her role, she will face industry challenges such as rising oil prices, geopolitical tensions, and the pressure to achieve carbon neutrality by 2050. Zahidi has distinguished herself through an extensive international career; she joined the World Economic Forum in 2004, held leadership positions, and contributed to important reports on the future of jobs, development, and equality. She was also listed among the world's most influential women by the BBC in 2013 and 2014.

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