Investigation into pollster linked to Reform UK

Investigations are underway into JL Partners, a polling firm linked to Reform UK, over allegations of failing to disclose the party as its client on multiple polls. The British Polling Council and Market Research Society launched inquiries after undercover footage showed Reform UK officials, including Nigel Farage’s adviser, allegedly plotting to bypass electoral laws regarding donations and transparency. The controversy follows a Channel 4 News investigation revealing that Reform UK commissioned polls and discussed potential illegal funding arrangements.

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