Lab-Grown Diamonds on TikTok Auctions

Lab-grown diamond auctions have surged on TikTok, with live streaming sales offering inexpensive stones—often below $200 per carat—that attract a wide audience. Buyers, including casual viewers and enthusiasts, are drawn by the quick bidding and perceived value, though experts warn that the quality of these diamonds may vary and certifications don't guarantee perfection. Some purchasers are reselling or having their stones set into jewelry, with prices significantly higher than the auction cost.

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