British shoppers buy picnic foods in heatwave

During a recent heatwave in the UK, consumers increased spending on picnic foods like potato salad, olives, and frozen treats, leading to a slowdown in grocery price inflation. Grocery prices rose by 2.1% in the four weeks to August 9, the slowest increase in nearly two years, with a higher proportion of sales coming from promotions. Shoppers also spent more on ice-cream, frozen fruit, and chilled foods, while online food shopping experienced growth, partly driven by food delivery platform demand.

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