Cunningham Effect Challenges Criticism as WNBA Viewership Grows

Despite ongoing controversies surrounding Sophie Cunningham's comments on transgender athletes, the WNBA's viewership continues to grow, with recent games attracting large audiences. A game between Indiana Fever and New York Liberty averaged around 2 million viewers on ESPN, contributing to the league's year-over-year audience increase. While cultural debates generate online attention, the league emphasizes focusing on basketball, and recent ratings suggest that controversy has not negatively impacted fan engagement.

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