BBC recruits young entrepreneur to attract youth

The BBC has appointed 26-year-old entrepreneur Brandon Relph to its strategy team to address declining engagement among young audiences increasingly favoring platforms like YouTube and TikTok. Relph, known for founding his first company at 13, specializes in digital marketing to Gen Z and has been recognized for his innovative work in online content. The move reflects the BBC’s broader effort to prioritize digital content and adapt to changing media consumption habits, amid concerns about losing relevance with under-24s who now favor online creators over traditional television.

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