M&S Crotchless Panties Draw Attention

In 2024, Marks & Spencer began selling Ann Summers crotchless knickers on its website, prompting online outrage and criticism. This move is viewed by experts as part of the retailer’s broader strategy to expand its underwear offerings and attract younger consumers, especially as a third of underwear sales now come from customers under 30. The retailer emphasizes that including brands like Ann Summers aims to provide greater choice and remain aligned with evolving fashion trends.

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