Fifa advances plan consultation despite defense of football integrity

Fifa plans to proceed with a consultation process to sell parts of the World Cup to US-based private investors, despite significant opposition from European and other confederations. Uefa has threatened a boycott of Fifa tournaments if the plans go ahead, and Fifa has defended its approach, stating that “nobody is selling football” and emphasizing the need for open, democratic consultation. The proposal involves creating a new commercial entity to attract external investment, offering stakes up to 20% to fund development, but has faced widespread criticism and demands for abandonment.

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