Andy Burnham emulates Zohran Mamdani on TikTok

Andy Burnham, the UK’s new prime minister, has adopted a highly social media-centric approach, using platforms like TikTok to communicate policy and connect with the public. His strategy includes short videos, influencer collaborations, and viral trends to promote policies such as ending rough sleeping and cutting energy VAT. Since taking office, Burnham's TikTok followers have increased by about 73%, with his content showcasing an informal, authentic style intended to appeal to a broader audience.

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