Club shirt sponsorship revenues rise 8 percent

The financial services sector has become the largest category of shirt sleeve sponsorships among football clubs in Europe's top five leagues, with the number of agreements increasing from 15 to 21 in the current season. Sponsorship revenues have risen from £412 million to £444 million for the 2026/2027 season, representing an 8% increase. This sector now controls more than half of the shirt sleeve sponsorship agreements (22 out of 85) and holds numerous sponsorship contracts worth over 100 million euros annually. Additionally, sponsorships from betting companies have declined following the English Premier League's decision to ban their logos on shirts, with clubs replacing these contracts with higher-value deals.

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