Majority of global sports revenues held by 25 companies

A recent study indicates that 25 main entities control approximately 85% of global sports broadcasting rights revenues, while the remaining organizations share the remaining 15%. Sports leagues and clubs face increasing pressure to maximize their incomes amid a slowdown in the growth of the media rights market and the expanding number of games being broadcasted. This has prompted them to diversify their revenue streams through investments in digital technologies and targeted advertising. The study revealed that the value of broadcast deals does not always reflect the true economic returns; for example, while the contractual values may increase and coverage expand, the average revenue per match can decline. Specifically, broadcast rights revenues for the English Premier League decreased by 24%, despite a 35% rise in the number of matches. In contrast, the international rights market grew by 42%, highlighting greater opportunities in foreign markets and emphasizing the need to develop advertising products and digital services to generate more revenue from global expansion. Additionally, the sports technology sector has grown by 11% annually, with organizations continuing their investments in protection tools and digital advertising to boost revenues and strike a balance between increasing the number of matches and maintaining their value.

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