Adidas Increases 2026 Profit Guidance

German company Adidas has raised its projected operating profits for 2026 after achieving a 37% increase in third-quarter earnings to a record level of approximately $1.13 billion. This boost was supported by the recovery of around 200 million euros in U.S. customs duties following a court ruling. The company now expects to reach an operating profit of 2.5 billion euros in 2026, driven by ongoing demand for its products inspired by classic designs, as well as the momentum from football and the World Cup.

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