Apple to introduce new Mac devices in October

Apple has announced an event on October 28th to showcase new products. The invitations suggest that the event will focus on advanced "Pro" devices equipped with powerful chips developed internally by the company. Expectations include the launch of new Mac devices, including a laptop with a touchscreen. This event comes as part of Apple's strategy to enhance its computer system lineup, which plays a significant role in the company's artificial intelligence efforts, despite its heavy reliance on iPhones, as the iMac has not been updated since October 2024. The release of these products aims to support the growth of Mac sales, which accounted for about 10% of recent revenue, and remain a key part of the company's strategy. These changes are part of a plan following the appointment of a new head earlier last month, emphasizing the importance of these products in the company's direction to strengthen its position in the tech and artificial intelligence markets.

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