Sports rights over $65B with 39% for football

The global value of sports broadcasting rights surpassed $65.8 billion in 2026, with football accounting for the largest share at 39%, valued at $25.4 billion. The increase was driven by hosting major events such as the World Cup and the Winter Olympics, as well as the introduction of new NBA contracts. Despite this growth, the market is expected to stabilize in the coming years, with revenues concentrated among a limited number of major competitions and markets. A decline in the value of rights is anticipated between 2027 and 2029, with growth remaining confined to markets like India and Australia. Meanwhile, the North American market continues to lead, contributing 53.9% in 2026, benefiting from NFL and NBA contracts.

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