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BMW sales drop in China, optimistic in Europe and the US
BMW Group's sales declined by 6.3% in the third quarter of 2026, primarily due to a sharp drop in the Chinese market, where sales fell by 24.8%, amounting to 114,355 vehicles sold there. This decline reflects increased competition from local Chinese companies in the electric vehicle market and technological advancements, putting pressure on German firms that are struggling to maintain their market share. Nevertheless, BMW recorded a 7.2% increase in electric vehicle deliveries, as demand for electric cars grew despite the overall sales decline, highlighting the Chinese market as a key hub for competition and innovation in electric vehicles.
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